India's pioneering digital health startup, Practo, has officially entered the United Arab Emirates (UAE), marking a significant milestone in its global expansion strategy. Originally launched as a doctor discovery platform in India nearly two decades ago, Practo is now bringing its innovative consumer-facing services to the UAE, aiming to revolutionize healthcare accessibility in the region.
The company has rolled out its services in key emirates including Dubai, Abu Dhabi, and Sharjah, connecting thousands of users with verified doctors across multiple specialties. Practo's platform offers 24/7 access to medical professionals, enabling seamless appointment bookings and consultations, a feature that has already gained traction among the UAE's diverse population, including the large Indian diaspora.
This expansion comes on the heels of Practo's impressive financial turnaround, achieving profitability in FY24 with a 22% revenue growth and a 90% reduction in losses. The company is leveraging this momentum to tap into international markets, with a specific focus on regions with significant Indian communities seeking cross-border care continuity.
Practo's CEO has expressed ambitions to double the company's international revenue within the next three years, highlighting the UAE as a strategic entry point into the broader Middle Eastern healthcare market. The platform has already onboarded a notable percentage of Dubai's population, showcasing early success in the region.
Beyond its consumer services, Practo is also expanding its B2B software solutions in the UAE, catering to healthcare providers with digital tools to streamline operations. This dual approach positions Practo as a comprehensive digital healthcare solution in a market hungry for innovation.
As Practo continues to grow globally, its entry into the UAE underscores the increasing influence of Indian healthtech startups on the world stage. The company’s focus on accessibility, technology, and user experience could set a new benchmark for digital healthcare in the region.
Alfred Lee
