Marketing Lead (First marketing hire)

We are looking for an all-star Marketing lead to help drive and own our all-up marketing strategy. 

This is a remote position but an option for in-person in our Ft. Lauderdale/Aventura office. 

Ideal candidate is someone who has worked in SAAS AI startups or the veterinary/pet industry. 

For all questions please email us at hiring@ This is the only mailbox we are monitoring for job postings. 

Our values 

• Get s* done: We are a fast pace team, shipping features daily and onboarding clinics and hospitals of all types and sizes daily. 
• Transparency: We believe in brutal honesty amongst our team and customers. 
• Grit: Competing in an evolving market means going above and beyond for our customers and fighting on behalf of them every day. 
• Customers, customers, customers: Did we already mention customers? They are the lifeblood of our business, without them we don’t exist. 
• Over-communication > under-communication: As a small, fast paced team, communication is vital. We look for team members that will keep things moving and constantly update the team as needed.

What will you be doing: 

• Develop and execute the overall marketing strategy, focusing on customer acquisition, activation, and retention. 

• Be responsible for identifying target customers and determining the best message to reach those customers .

• Design and execute profitable marketing campaigns that attract the right customers across online channels (SEO, social, podcast, affiliate, influencer, email, conferences).

• Develop the strategy to work with our social media manager to increase our presence.

  • Including social media content on blog posts, case studies, and more.

• Work with our Head of Business Development on the right veterinary conferences to sponsor and grow our brand (via merch, swag, booth design, etc)

  • Travel to these conferences

   

• Work with our Social media ads specialist to understand performance of Google ads, TikTok Ads, Meta ads, LinkedIn ads, etc. Setting an analytical environment of data capture and interpretation. 

• Leverage analytics tool to track and report on key metrics. CAC, Conversion, lead-to-customer, engagement, retention, revenue, spend, NPS, and much more. Know how and when to optimize for each metric and how to create dashboards to reflect these. 

• Stay up-to-date on industry trends, tools, and competitive benchmarks to ensure our strategy remains innovative and effective.

Who do we want 

Someone who shares the values that we share. Someone who constantly raises the bar, is proactive, has grit and determination, and can get s* done. We are a fast-growing startup and as such, we work very hard (also celebrate every win!). Our team puts 10 hours a day on average into building this company. While there is not a specific time commitment as project-based outcomes > time-based ones, there is a sense of urgency to iterate and deliver constantly. 

Specifically for this role: 

• 6+ Years of experience in leading marketing strategy all up for a company.
• Prior experience setting up systems, creating processes, and implementing marketing platforms is critical 
• Proven experience in growth marketing, digital marketing, or performance marketing, bonus points for within the vet industry
• Deep understanding of quantitative functions – acquisition, engagement, retention, lifecycle, and insights to drive ROI 
• Is an excellent communicator and approachable person 
• Proficiency with modern marketing platforms such as Analytics/BI (Google Analytics, Metabase), Email service providers (Mailchimp, Loops), Social Media, Content Marketing (SEMRush), Advertising and Retargeting (Google Ads, Facebook Ads Manager)  
• Experience in working at a startup or small company is a plus

VetRec is an equal-opportunity employer and does not discriminate on the basis of race, creed, color, ethnicity, national origin, religion, sex, sexual orientation, gender expression, age, height, weight, veteran status, military obligations, or marital status.